Edgard Corona: The Mind Behind the Biggest Fitness Group in Latin America
Edgard Corona is the CEO of Bio Ritmo and SmartFit. Edgard has been a fitness instructor for over 30 years, and he is recognized as one of Brazil’s most influential people in health and fitness. Edgard started the company with his wife and brother-in-law in 2007, but they quickly realized that there was no way they could do it all on their own.
They created the company to help Edgard grow his business even more through franchising opportunities. Today, Edgard has over 400,000 people in his fitness group, and the company’s revenue is growing at almost 30% each year. With all of these accomplishments, it seems like he was destined for this success.
He has been working in the fitness industry for over 30 years and has been an instructor of aerobics, step, Zumba, and various other disciplines. His company did $270 million in revenue last year with a growth rate of almost 30%. Edgard Corona also launching new products like the Kids to get more people involved from a younger age.
-The secret behind his success – Why Edgard Corona decided not to franchise initially -What happened when they tried franchising -How Edgard was able to grow his business exponentially without spending on traditional marketing channels (and how anyone can do it) -The benefits of franchising and why Edgard decided to change his company’s business model -His advice for anyone who wants to start a business.
Edgard has been the CEO of Bio Ritmo and SmartFit. Edgard is recognized as one of Brazil’s most influential people in health and fitness, having been an instructor for over 30 years before starting his own company. In 2007, he launched both companies with his wife and brother-in-law but quickly realized that they could not do it all independently. He was later creating SmartFit to help him grow even more through franchising opportunities. Today, Edgard has 400 000 people in his fitness group, and revenue is growing almost 30% each year -with this success seemingly destined. to know more click here.